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When you hear business growth, scaling your business online, boosting your business visibility, what comes to your mind as a business owner?
Before you unravel what is in your mind, let me quickly reveal to you a shocking truth which you may never get on Google or YouTube.
If you want to build your business visibility and increase your business revenue then what you need is not just more knowledge.
I can bet that our generation is privileged to have access to information which sometimes you get for free but the problem with this is;
You keep accumulating knowledge but neglect the relevant skill sets that your business needs to gain visibility and increase in revenue.
For example, you are a graphic designer and you attended a YouTube monetization training where you got access to information on how to begin your own YouTube channel around graphic design.
After 2 months of trial and error, you don't feel like continuing again.
Guess what the problem is?
Knowledge without relevant skills can make you think getting results is impossible.
Should I repeat that for you again so you understand what the above statement means to your business?
Let me put it this way, when all you have is knowledge and you lack relevant skills, when you see others getting results, you feel like it is impossible for you to get same.
I don't downplay learning, yes knowledge in areas related to your business is very important but don't pick the knowledge and abandon the skill.
For instance, you saw a post about the need to learn video animation so you can create promotional videos for your products and services, you got excited but kept quiet.
What just happened?
You got the knowledge but don't have the skill set on how to create animated videos.
Do you see the difference?
So now you understand all my grammar, let us dive into the skills you need as a business owner for visibility and increase of your business revenue.
1. Content Writing Skills
As a business owner, you want to get more people to know about your busines online but you have never talked about your business.
But coach, I do post pictures of my products and services online so people can buy.
If that is all you do then it is a bad strategy, in fact you will soon get tired because people won't patronize you.
Hope you know there are other business owners doing the same thing you are doing?
What will make customers leave them and come to you?
Have you thought about that?
You need to understand that online visibility for your business is beyond posting pictures online saying buy from me.
People want to know what your business is all about.
One of the ways to do this is by learning content writing skills.
If you don't have the time to do that then you can pay a content writer to do that for you.
For the business owners who have time and can invest in learning content writing skills to increase their business visibility and revenue online then go for it.
Content writing skills helps you as a business owner to create articles around your business.
Let's say you are into food business and you just learnt how to create text based content, this is an example of an article around your food business:
5 Mistakes You Keep Making With Your Egusi Soup
A Must Read For Restaurants, Wives, Fiances and Newbie Cooks
Have you ever wondered why anytime you cook your egusi, there are things that you don't like seeing when done cooking?
It may be because you are making 5 common mistakes which I will be showing you today.
When you are done with the write up, some people will begin to reach out to you for cooking tips.
You may even get people who want to learn and who need food delivery depending on the location.
All from creating text based content, you begin to give exposure to your business online.
Tomorrow I will be exposing the remaining two skills you need to learn as a business owner.
TO join my free Masterclass
Reply with i need the group link to join
Don't miss out tomorrow's concluding part.
I know you have gotten value as a business owner, do well to share and comment below the things you have learnt.
Dada mayowa
Animations Project Consultant, Content Creator, Author, Digital Marketing Strategist And Business Coach
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